The Nike corporate logo design has successfully grown into being one of the most influential and recognizable insignia throughout the world. Amazingly, in 1972, Nike CEO Phil Knight wrote a $35 check to Carolyn Davidson, a Portland State University student, to design the “Swoosh” logo.
At the time, he wasn’t very impressed with her creation, saying back then that he’d “get used” to the design. By 1983, Knight warmed up to the now iconic design and invited her to a company lunch. There, he presented her with a diamond ring engraved with the swoosh, and an undisclosed amount of Nike stock.
No comments:
Post a Comment